SOCIAL MEDIA MONITORING
The internet is a powerful platform on which more than half the world today participates. Businesses are enabled, social interactions have burgeoned, and the mammoth value of whole new e-businesses is shaped on what the world is discussing and viewing on the internet.
Views, comments and off-the-cuff remarks by people are digital footprints on the internet and can be traced back to the originators. This may have a reputational impact on the individual or his/her organisation and its brand value.
What we say on the internet, stays on the internet, forever….
Social media monitoring is the act of using a tool to listen to what is being said across the internet; monitoring media not just from traditional publishers, but on millions of social sites too.
NSS works with tools and algorithms which , scan and crawl the dark web for related or linked data, and then compare the fingerprints of the uncovered data with that of our clients.
The listening spots or the platforms crawled are :
- Review Sites
- News Sites
- RSS Feeds
Major Social Networks: Facebook, Twitter, Google+, Pinterest, YouTube, LinkedIn, etc.